What an absolute blast to be 𝗪𝗲𝗻𝗱𝘆-𝗔𝗻𝗻’𝘀 𝗳𝗶𝗿𝘀𝘁 𝗴𝘂𝗲𝘀𝘁 𝗳𝗿𝗼𝗺 𝗔𝘀𝗶𝗮!

Our chat flowed from ethics and behavioural physics into that very human paradox: why do we sometimes 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗶𝗻𝗴 yet still hesitate to do it?

In much of Asia, virtue isn’t declared it’s cultivated through small, consistent acts. So when ethics in coaching feels like a 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝗳𝗿𝗼𝗺 𝗛𝗤, perhaps we’ve lost the plot.

Ethics shouldn’t be memorised. It should be 𝗺𝘂𝘀𝗰𝗹𝗲 𝗺𝗲𝗺𝗼𝗿𝘆. When integrity becomes reflex, we stop 𝘢𝘤𝘵𝘪𝘯𝘨 ethical and start 𝘣𝘦𝘪𝘯𝘨 ethical.

As coaching takes deeper root across Asia, the question grows louder: how do we 𝗵𝗼𝗻𝗼𝘂𝗿 𝗴𝗹𝗼𝗯𝗮𝗹 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀 born from Western contexts, while respecting local wisdom, where humility, relationship, and respect often carry moral weight differently?

You will hear more on this east-meets-west tension at the upcoming CEF 2025 conference. For now,
 

𝗪𝗲𝗻𝗱𝘆-𝗔𝗻𝗻’𝘀 𝗳𝗶𝗿𝘀𝘁 𝗴𝘂𝗲𝘀𝘁 𝗳𝗿𝗼𝗺 𝗔𝘀𝗶𝗮!