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Latest Articles and Insights

Recognizing The Unseen

by | April 2, 2026 | LinkedIn Articles | 0 Comments

I stepped away from LinkedIn for 3 months. Not burnout. Not a rebrand. I hit a wall I could not coach my way through, and as someone who helps others navigate change, that felt like a surgeon afraid of blood. So I did the most honest thing available to me: I stepped...
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The $10K ‘Strategy Call’ Isn’t Sales

by | March 17, 2026 | The Strategy Shelf Newsletter | 0 Comments

Your palms sweat. Your throat tightens. You are crying on a "strategy call" and the closer says: "Why do you need permission to invest in yourself?" That knot in your stomach? It isn't guilt. It is your nervous system detecting danger. Because this isn't sales. It is...
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Your “Launch” isn’t a Business Strategy

by | March 12, 2026 | Next Level Thinking Newsletter | 0 Comments

It’s 11:00 PM on "Cart Close Day." You are refreshing your Stripe dashboard for the 47th time in an hour. Refresh. Nothing. Refresh. Ding! $500! (Dopamine Spike). Refresh. Nothing. (Cortisol Spike). Your hands are shaking. You can’t sleep. You feel alive, but also...
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Coach Who’s About to Quit

by | March 10, 2026 | Next Level Thinking Newsletter | 0 Comments

I know where you are right now. You're staring at your bank account like it's a crime scene. You've refreshed your email 47 times today, waiting for a "yes" that hasn't come. You've told yourself "just one more month" for six months straight. And now you're polishing...
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Your niche isn’t inclusive. It’s invisible.

by | February 25, 2026 | LinkedIn Articles | 0 Comments

Let me guess your current niche statement: I help high-achieving women release limiting beliefs so they can step into their full potential and create the life they deserve 🦋✨ Lovely. Inspiring. Also describes approximately 47,000 other coaches on LinkedIn right now....
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The Most Dangerous Person in the Room Is the One With Nothing to Lose

by | February 23, 2026 | Next Level Thinking Newsletter | 0 Comments

Why She’ll Never Take a Course But Will Trade the Market I have a family member in her 50s. She has not worked in over five years. She lives with her mother, who is in her 80s. She has never dated. Never built a life outside that house. She has 1 friend throughout her...
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The ‘Lizard Brain’ Is Neuroscience’s Flat Earth Theory

by | February 17, 2026 | LinkedIn Articles | 0 Comments

The "Neuromarketing" Scam You know the archetype. Tight black tee. Red string bracelet. Says “dopamine hit” like it’s a coffee order. He slams his fist on the table: "Bypass logic! Scare the reptile! Hit the buy button in the brainstem!" Cool story. Too bad there is...
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The Coaching Business Gap

by | January 27, 2026 | The Strategy Shelf Newsletter | 0 Comments

When a cry for help becomes a battlefield, how we show up matters more than ever. We’ve all felt it. That gnawing gap between being a great coach and running a thriving coaching business. You’ve mastered the competencies, the frameworks, the presence, but then you’re...
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Impostor Syndrome in a Power Suit

by | December 30, 2025 | Next Level Thinking Newsletter | 0 Comments

🎶 “Can’t get you outta my head, boy your lovin' is all I think about…” - Kylie Minogue, 2001. Replace boy with “my deep, unshakable belief that I’m not good enough to charge clients”, and we have the unofficial anthem of way too many capable coaches. I had a coaching...
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Behavioral Ethics

by | December 29, 2025 | Articles | 0 Comments

Jump to Force Domains Jump to Intro to Behavioral Physics Jump to Core Principles Jump to Beyond Ethics Jump to Take AwayTwelve weeks ago, I told you the most dangerous coach is the one who follows the rules. Some of you nodded. Some of you argued. A few of you...
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