BUILD A BUSINESS. MAKE AN IMPACT.

Coach Who’s About to Quit

by | Mar 10, 2026 | Next Level Thinking Newsletter

Jaye Lee

Jaye Lee

Jaye Lee understands that building a business is less about marketing and more about the person who leads it. As an EMCC ESIA Supervisor and ICF PCC with an MSc in Counselling, she is specifically trained to help you manage any trauma and emotional knots that appear as business obstacles. Jaye uses her own background in starting and marketing small businesses to help practitioners address the internal friction that strategy cannot reach. She focuses on the heart of the founder to ensure that as you grow your practice, you are building something that remains safe, authentic, and sustainable.

Coach Who About to Quit

An Open Letter to the Coach Who's About to Quit (Read this before you crawl back to the 9-5!)

I know where you are right now.

You’re staring at your bank account like it’s a crime scene. You’ve refreshed your email 47 times today, waiting for a “yes” that hasn’t come. You’ve told yourself “just one more month” for six months straight. And now you’re polishing up that résumé, rehearsing how you’ll explain this “gap” to HR, convincing yourself that going back is the “responsible” thing to do.

Let me stop you right there.


What Nobody Tells You About Going Back

The fluorescent lights will feel like a relief…….for about three weeks.

Then you’ll remember why you left. The meetings that could’ve been emails. The boss who mistakes micromanagement for leadership. The slow, suffocating realisation that you’re trading hours for money and calling it “security.”

Here’s the part that’ll kill you:

You’ll sit in that cubicle, scrolling LinkedIn during your lunch break, and you’ll see her.

The coach who started at the same time you did. The one who wasn’t more talented, more connected, or more “ready” than you. She just stayed.

And now she’s booked out. Speaking on stages. Building the thing you walked away from.

That’s the real cost of quitting.

Not the lost income. The lost knowing.

You’ll spend the rest of your life wondering: What if I’d just had one more uncomfortable conversation?

What if I’d asked for the sale one more time? What if I’d been willing to suck at this for six more months?


Let Me Guess What You’re Telling Yourself Right Now

I’m not cut out for this.

Other people have advantages I don’t.

Maybe I’m just not ‘entrepreneurial enough.

I’ll come back to it later when I’m more ready.

All lies. And you know it.

Because if you weren’t cut out for this, you wouldn’t have made it this far.

If you didn’t have what it takes, you wouldn’t be agonising over this decision.

You’d have quit six months ago without a second thought.

The fact that you’re struggling means you’re RIGHT WHERE YOU’RE SUPPOSED TO BE.

The messy middle is where businesses are built.

Not in the highlight reels.

Not in the “I made 6 figures in 6 months” posts.

In the crying-in-your-car-with-$500-in-the-bank moments.


What I Learned When I Almost Quit

1. You’re Not Behind. You’re In Process

Every successful coach you admire had a moment like this. Most of them had several. The difference?

They didn’t interpret struggle as evidence of failure. They interpreted it as tuition.

You’re not failing. You’re learning what doesn’t work so you can find what does.

2. The Problem Isn’t Your Coaching. It’s Your Ask

You know how to transform lives. I’ve seen your testimonials. I’ve watched you light up when you talk about your work.

The issue? You’re scared to sell.

Not because you’re “bad at sales.” Because selling feels like exposure.

Like risk. Like the moment right before your dad said no, or your partner doubted you, or you disappointed someone who believed in you.

So you make your offers quietly. Apologetically. Like you’re asking for permission to exist.

Stop it!!!

Your clients don’t need another “let me know if you’re interested” message. They need you to lead. To say: “This is what’s possible. This is how we get there. Here’s what it costs. Are you in?”

Direct. Clear. Unapologetic.

3. Going Back Won’t Fix What’s Broken

If you quit now, you’ll take this pattern with you. The self-doubt. The fear of rejection. The inability to advocate for yourself.

You think a 9-5 will solve it? You’ll just trade “Why won’t clients pay me?” for “Why won’t my boss promote me?”

The only way out is through.

Through the discomfort of selling. Through the fear of being seen. Through the grief of releasing the fantasy that this was supposed to be easier.


Before You Quit, Answer These 3 Questions Honestly:

1. Have I had 100 sales conversations?

Not “posted 100 times.” Not the “sent 100 DMs.” Conversations. Where you asked someone directly if they wanted to work with you. If the answer is no, you haven’t tried long enough.

2. Am I solving a problem people will pay to fix?

Not a problem, you think they should care about. A problem they are actively losing sleep over.

If you’re not sure, you don’t have a marketing problem. You have a clarity problem.

3. Am I willing to do this badly for six more months?

Not perfectly. Not like the coaches with 10K followers. Badly. Awkwardly. With imperfect posts, clunky offers, and cringeworthy discovery calls.

If the answer is no, then fine. Go back. But don’t lie to yourself about why.


The Real ROI of Staying

What happens if you don’t quit:

In 3 months: You’ll have your first “easy yes” client. The one who doesn’t need 17 touchpoints. Who just says, “When do we start?” You’ll remember why you did this in the first place.

In 6 months: You’ll look at your bank account and realise it doesn’t trigger panic anymore. You’ll have a rhythm. Imperfect, but yours.

In 12 months: You’ll get a message from someone who says, “I’ve been following you for months. You’re the reason I didn’t give up.” And you’ll understand: this was never just about you.

But only if you stay.


Here’s What I Need You to Do Right Now

  1. Close the job boards. Not forever. Just for 30 days.
  2. Make one uncomfortable ask today. Text a past client. DM someone who said “maybe later.” Post your offer without softening it with “just putting this out there.”
  3. Get support. Not from your well-meaning friends who’ve never built a business. From someone who’s been in the arena. Who knows the difference between “this isn’t working” and “this is just hard right now.”

At Oneness Consultancy & Academy, we work with coaches who are in exactly this moment. Not the shiny “I’m crushing it” phase. The real phase. Where you’re questioning everything and one conversation away from either a breakthrough or a breakdown.

We don’t do rah-rah motivation. We do systems. Directness. Psychological patterns that keep you stuck. And we help you build a business that doesn’t require you to betray yourself to make money.


One Last Thing

If you go back, I won’t judge you. Sometimes retreat is strategic. Sometimes it’s necessary.

But if you quit because you’re scared? Because you’re tired of being uncomfortable? Because you’d rather have certainty than possibility?

You’ll regret it. Not today. Not next month. But in five years, when you’re still wondering what if.

So here’s my challenge:

Don’t quit this week. Just don’t. Give yourself 30 more days of being bad at this.

Of having uncomfortable conversations.

Of asking for the sale like you mean it.

And if, after 30 days, you still want to quit? Then quit with data. With evidence. With the knowledge that you actually tried.

But I don’t think you will.

I think you’re closer than you know. I think you’re one pivot, one conversation, one reframe away from the version of this business that actually works.

Stay.

Not because it’s easy. Because on the other side of this discomfort is the life you left the 9-5 to build.

And you didn’t come this far to only come this far.


Your fellow traveller in the arena

(PS/ If you made it to the end of this and felt something shift, that’s not a coincidence. That’s clarity knocking. DM me the word “STAY” and let’s talk about what’s actually keeping you stuck. No fluff. No 17-step funnels. Just real conversation about real problems. Because you deserve a business that doesn’t require you to abandon yourself to succeed.)