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Latest Articles and Insights

Behavioral Ethics

by Vincent Wong | December 29, 2025 | Articles | 0 Comments

Jump to Force Domains Jump to Intro to Behavioral Physics Jump to Core Principles Jump to Beyond Ethics Jump to Take AwayTwelve weeks ago, I told you the most dangerous coach is the one who follows the rules. Some of you nodded. Some of you argued. A few of you...

The Networking Scam

by Jaye Lee | December 5, 2025 | Next Level Thinking Newsletter | 0 Comments

Picture this: You're having a perfectly nice Tuesday when your phone buzzes with a LinkedIn message... Why I'm Writing This (And Why You Should Care) 🤷♀️ Hey there! 👋 Before we dive into the juicy stuff, let me tell you why I'm writing this article at 11 PM on a...

Authenticity And The Myth Of A Fixed Self

by Jaye Lee | December 3, 2025 | Next Level Thinking Newsletter | 0 Comments

“What if authenticity isn’t ‘being true to myself’ but responding truthfully to this moment, without clinging to who I think I am?” Sit with that for a second. Let it melt on your cognitive tongue. Because if we take that seriously and I mean really take it seriously,...

The Cargo Cult Coaching Epidemic

by Jaye Lee | November 24, 2025 | Next Level Thinking Newsletter | 0 Comments

A brutally honest, evidence-informed take from 25 years inside the coaching profession In 1946, on remote Pacific islands, something hauntingly human unfolded. After WWII ended, Indigenous communities continued building bamboo airstrips, wooden control towers and...

The Vulnerability Vultures

by Jaye Lee | November 21, 2025 | Next Level Thinking Newsletter | 0 Comments

How the Helping Industry Turned Trauma into Content Marketing Let me paint you a picture from my IG feed this morning: “Three years ago, I was lying on my bathroom floor at 3 AM, sobbing into a bottle of wine, wondering if life was worth living. Today, I’m helping...

Why Starting Your Own Practice Is the Best And Worst Decision You’ll Ever Make

by Jaye Lee | November 19, 2025 | Next Level Thinking Newsletter | 0 Comments

Let me start by saying this: If you’re thinking about starting your own coaching or counselling practice, you are about to step into one of the most beautiful and chaotic journeys of your life. I'm not here to sugarcoat it. As someone who’s launched three startups,...

AI & Coaching

by Jaye Lee | November 10, 2025 | Next Level Thinking Newsletter | 0 Comments

The Day My Coaching Existential Crisis Met My Professional Dignity You're deep in a coaching session, guiding your client through a profound breakthrough about their work-life balance, when suddenly your phone buzzes with this headline: "DBS Bank Partners with...

The Therapy-to-Business Pipeline Fallacy

by Jaye Lee | November 6, 2025 | Next Level Thinking Newsletter | 0 Comments

Why Your Healing Journey Doesn't Qualify You to Heal Others' Bank Accounts An honest examination of why personal transformation doesn't automatically translate to business competence and what helping professionals actually need to build sustainable practices Let me...

Supervision Confessions

by Jaye Lee | October 28, 2025 | Next Level Thinking Newsletter | 0 Comments

For coaches who've ever sat in supervision, wondering if they're the only ones who don't have it all figured out. This isn't your typical "here are 7 supervision tips" newsletter. This is the messy, honest, sometimes awkward truth about what really happens when...

Vincent Wong – ChangeMakers in Conversation

by Vincent Wong | October 20, 2025 | Events, LinkedIn Articles | 0 Comments

What an absolute blast to be 𝗪𝗲𝗻𝗱𝘆-𝗔𝗻𝗻’𝘀 𝗳𝗶𝗿𝘀𝘁 𝗴𝘂𝗲𝘀𝘁 𝗳𝗿𝗼𝗺 𝗔𝘀𝗶𝗮! Our chat flowed from ethics and behavioural physics into that very human paradox: why do we sometimes 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘁𝗵𝗶𝗻𝗴 yet still hesitate to do it?In much of Asia, virtue isn’t declared it’s...

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