The "Neuromarketing" Scam You know the archetype. Tight black tee. Red string bracelet. Says “dopamine hit” like it’s a coffee order. He slams his fist on the table: "Bypass logic! Scare the reptile! Hit the buy button in the brainstem!" Cool story. Too bad there is...
The Coaching Business Gap
When a cry for help becomes a battlefield, how we show up matters more than ever. We’ve all felt it. That gnawing gap between being a great coach and running a thriving coaching business. You’ve mastered the competencies, the frameworks, the presence, but then you’re...
Impostor Syndrome in a Power Suit
🎶 “Can’t get you outta my head, boy your lovin' is all I think about…” - Kylie Minogue, 2001. Replace boy with “my deep, unshakable belief that I’m not good enough to charge clients”, and we have the unofficial anthem of way too many capable coaches. I had a coaching...
Your Niches Are Like Dating Apps
Fellow helping professionals, we need to have "the talk" about finding your niche... and it's messier than your last Tinder conversation. 😅 You know that moment when you're scrolling through LinkedIn, Meta at 2 AM, seeing every coach, consultant, and therapist...
What Has Your Life Experience Taught You
A reflection on whether our experiences elevate us or pull us under and why the answer isn't what you think. Last week, I sat across from a senior executive who had just been passed over for a promotion she'd worked toward for three years. Her words stayed with me: "I...
The Empathy Trap
How the helping professionals’ greatest strength becomes a predictable developmental challenge and the surprisingly funny, evidence-based path to sustainable, ethical practice (Yes, I said “funny” - Stay with me.) The Professional Development Crisis Nobody’s Talking...
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